Since it’s hard to put an adequate amount of information on a popup, having a “Learn More” call-to-action for your visitors could push them to a page where they can get more details.
“Learn More” is an inviting way to tell visitors they’ll be taken to a low-commitment page where they can get more information about your product and how it works. If your product needs a little more explaining, you might find yourself linking your primary calls-to-action to places like product tours or pages. Though it might be a little contrary to what I said in the previous point, sometimes you can afford to be more straightforward with visitors to your landing page or website.Ī call-to-action like “Contact Sales” lets people know they’ll be connected directly to a salesperson through chat, call, or appointment. If you have a prepared product demo, you can link to that, too.ĭirecting people to book (or view) a demo is a little more inviting than a call-to-action like “talk to a salesperson” or “contact sales”. If your funnel is more sales-focused or sales-reliant, you’ll likely benefit more from sending visitors to your appointment or demo-booking page than to any other page. Though it’s not the most appealing call-to-action, it can definitely help you increase the conversion rate of your signup page. Create AccountĪ straightforward call-to-action, “Create Account” lets visitors know they’ll be headed straight to the account creation process, priming them to be ready to fill out a few forms. “Sign Up Free” is a pretty direct call-to-action that sets expectations for your visitors, letting them know they’ll be able to start using the service after creating an account.Īdding “Free” to the call-to-action makes it clear they won’t need to pay at this point in your signup process, increasing your conversion rate.
If you’re not sure what call-to-action to use on your website or landing page, “Get Started” is a good go-to. It’s a highly actionable word that suggests your visitor will be able to move forward to using your product when they click. “Get Started” is probably the most popular call-to-action in the SaaS space, and with good reason. In this article, we’ll look at 46 CTA phrases and words that you can use for your own call-to-actions that will maximize your conversions and ROI, including explanations on when and why you should use each of them. The words in your call-to-action should be representative of the action your visitors are taking. Your call-to-action should have a clear meaning, even if a visitor has only skimmed your page. It’s easy to leave your CTA button saying “Submit”. Often, however, we skip over the CTA button, which can sometimes be the difference between a conversion and a bounce. Think of it as the door to the next step of your marketing funnels, where every click is a potential customer through that door.Īs marketers, we spend a lot of time thinking about the design of a page – the hero image, its layout, colors – and even some conversion optimization – number of form fields, headlines, and such. Your call-to-action (CTA) button is one of the most important elements on your landing page or website.
0 kommentar(er)
